1. Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, IP address.
• Account Information: Username, encrypted password.
• Transaction Information: Payment details (processed via secure third-party services).
• Device & Usage Data: Browser type, operating system, device identifiers, app interactions, and diagnostic information.
• Cookies & Tracking Information: See section 5.

2. How We Collect Information

We collect information through:

• Account registration
• In-app usage and interactions
• Cookies and tracking technologies
• Analytics platforms (e.g., Google Analytics)
• Third-party services such as payment providers (e.g., Stripe)

3. Why We Collect Your Information

We use your data to:

• Create and manage user accounts
• Authenticate and authorize logins
• Process payments and subscriptions
• Analyze app usage and improve performance
• Personalize the user experience
• Send service-related communications and optional marketing communications (users may opt out of marketing emails at any time)
• Comply with legal and regulatory requirements

4. Email Communications

HoloDex may send transactional and service-related emails as part of providing the Service.

These emails may include:

• Account-related messages (such as welcome emails, password resets, and security notifications)
• Important service updates
• Customer support responses
• Optional marketing communications (which users may opt out of)

To improve the reliability and effectiveness of our communications, we may collect limited engagement information such as whether an email was delivered, opened, or whether links inside the email were clicked.

This information is used solely to improve communication quality, monitor system performance, and ensure messages reach users successfully.

5. Cookies and Tracking Technologies

HoloDex uses cookies and similar technologies for:

• Essential Cookies – to enable core features (login, security)
• Performance Cookies – to monitor and improve the app's performance
• Functional Cookies – to remember user preferences
• Marketing Cookies – for optional analytics or advertising campaigns

You can manage or disable cookies via your settings.

6. Sharing Your Information

We do not sell your personal information. We may share it with:

• Analytics Providers (e.g., Google Analytics)
• Payment Processors (e.g., Stripe)
• Authentication & Infrastructure Services

These third parties are contractually bound to process your data securely and in compliance with data protection laws.

7. Data Retention

We retain data only for as long as necessary for the purposes above or as required by law. After that, data is securely deleted or anonymized.

8. Your Rights

If you are a resident of the EU, UK, California, or other regulated regions, you may have the right to:

• Access your personal data
• Request correction or deletion
• Object to or restrict processing
• Request data portability
• Withdraw consent for data use (where applicable)

To exercise your rights, email us at contact@mavelli.io.

9. Data Deletion

You may delete your HoloDex account at any time through the app or by contacting us.

When an account is deleted:

• associated personal data will be permanently removed
• except where retention is required by law or for legitimate security purposes.

10. International Data Transfers

HoloDex operates globally.

Your information may be processed in countries outside your jurisdiction, including the United Arab Emirates and other locations where our infrastructure providers operate.

Where required, we implement safeguards to ensure personal data remains protected in accordance with applicable privacy laws.

11. Children's Privacy

HoloDex is not intended for children under the age of 13.

We do not knowingly collect personal information from children. If we become aware that a child has provided personal data, we will delete such information promptly.

12. Data Security

We implement appropriate technical and organizational measures to protect personal data, including:

• encryption
• secure infrastructure
• access control
• monitoring and security procedures

However, no system can guarantee absolute security.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When significant changes are made, we may notify users through:

• in-app notifications
• email communications
• updates on our website

The latest version will always be available on our website.

14. Contact Us

If you have any questions about this Privacy Policy or your data rights, please contact us: